Marketing nurturing v sales sequencing – what is the difference and when should you use them? When you have great content, the leads produce themselves, correct? Not quite. Just as when forming your content marketing strategy you will map content to buyer personas, you must take the same approach with mapping content based on a…
Win a FREE Website Review in October 2020 What are we doing? In the month of October, we are giving one lucky business the opportunity to have a complete website review (worth £500), free of charge. Why are we doing this? These past few months have been tough on every business in one way or…
Our summer newsletter is a little later than planned but there is a very good reason for it… We have been on a rollercoaster ride of our own over the past couple of months. However, it’s given us the opportunity to sit back and reflect on our first year in business and we’ve got lots…
Many of you may remember that last year I wrote a blog on International Cat Day, all about my neighbour’s cat Ginger who stole my heart… …The blog was called ‘How to win your ideal client’ where I likened tactics Ginger used to get my attention, to winning new clients. Ironically, it actually won me…
“If you build it, they will come” In the 1950s the world was entering a post-war torn economy, where demand outpaced supply. In that time, it truly was a case of if you could build it, you could sell it. Unfortunately, that doesn’t quite fly in 2020. A lot has happened in the space of…
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