Well here we are again, December is here, Christmas is just around the corner. No doubt everyone is counting down to the end of 2020 and to have a few days off with loved ones (albeit in smaller numbers!), I know we certainly are ready for a break over the holidays and a fresh start…
Promotional and nurturing marketing – What’s it all about and when should small businesses use it?

As a small business owner, you’ve no doubt heard you *should* be emailing prospects. Even with the glitz of Insta fame and an endless deck of tweets every minute, it’s no wonder email marketing remains a staple for small businesses given its ability to cross devices, time-zones and connect with your audience. But when should…
November, well here we are. It only feels like yesterday that Autumn began but already glimpses of Winter are starting to creep in. So, what do the winter months look like for you and your business? You may already be starting to wrap up your finances, reviewing those business goals you set at the start…
As you embark on creating your content strategy, it’s fairly natural to look towards the quick wins on what can generate your business the most traffic and leads, right? From keyword research to buyer personas, and a bullet proof(ish) plan to creating the content conveyer belt, there are plenty of lessons that many have learned,…
No matter what it is that your business does, there’s a good chance that one of your ‘marketing approaches’ is checking out what your competition is doing and trying to do similar things. Whether that is making sure your posts appear in the same places (social channels), using similar messages or imagery, packaging things up…