Marketing consultant Warwick

Why ‘brand’ and ‘message’ are ALWAYS the best place to start when marketing your business

Why ‘brand’ and ‘message’ are ALWAYS the best place to start when marketing your business

Marketing consultant Warwick

It happens so often… when I speak to new potential clients and have a look around their website, I am left unclear on what it is they do or who they are targeting. In this blog, I’m going to cover the 3 things you need to think about before doing any marketing, especially if you…

Marketing ideas for B2B Birmingham

What do we REALLY mean when we talk about buyer personas

What do we REALLY mean when we talk about buyer personas

Marketing ideas for B2B Birmingham

(and why should we care about them) ‘Buyer personas’ is a term that gets bounced around a lot in marketing and within business and sales strategy teams, but what we find is that people are often not clear on what they actually are, and more importantly how to use them when they are completed. So…

Marketing help for small businesses Warwick

Why it’s time to crown ‘content’ as your king.

Why it’s time to crown ‘content’ as your king.

Marketing help for small businesses Warwick

For too long marketing has spent it’s life in the fluffy edges of business, designated the bright and loud, nice-to-have for companies, but actually placing an emphasis on quality content can deliver the trust you need to delight your soon to be customers. This is why crowning content your king is a must in 2019….

Freelance graphic design Birmingham

Know, Like & Trust

Know, Like & Trust

Freelance graphic design Birmingham

What do we mean when we talk about know, like and trust…and how can we make our prospects feel that way about us? People always say they will work with companies they know, like and trust and I totally get it. However, for me other factors like efficiency, results and price could help someone I…

Campaign Management LinkedIn Leamington Spa

Do I need a business card

Do I need a business card

Campaign Management LinkedIn Leamington Spa

With this ever-growing reliance on digital media channels, you might say there’s no point in having business cards done – and I agree, but I also disagree. Here’s why: LinkedIn has essentially become your online CV. You add your work history, your education, recommendations and all of your contact details. (If you’re not on LinkedIn,…

Helping businesses to stand out like a Flamingo in a flock of pigeons

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