Under appreciated, lack of praise, no recognition, these words are heard too often in organisations.
But did you know, that by allowing your staff to feel this way, ultimately customer experience suffers. Happy employees, happy customers.
Experience that you provide your employees, is just as important as the experience you want to provide your customers.
It’s no coincidence that some of the most successful companies top the table for the happiest places to work.
Treat your employees well, and your business will flourish.
Ensuring that your employees know they are valued is key.
Company culture can be AMAZING once you get it right – if you’d like to have a chat about this, give me a call and I’ll point you in the right direction.
This highlights the sheer amount of competition there is out there.
Do you know the USP of your business, how do you shout about this? Do you know who your competitors and what they are up to? Why do your customers choose you rather than your competitors?
Are you looking for ways to stand out from the crowd, or just emulating what others are doing because it worked for them?
If you need support ‘standing out from the crowd’ then you’re certainly in the right place – be the flamingo in a flock of pigeons – call Emma on 07854 982728 to have a chat about your business today.
If you only take one message away from this blog, take this one.
Every day, week, month – depending on what industry you’re in, you will get new customers that will happily refer you to others – and give you testimonials and reviews. ASK FOR THEM.
You can set up smart, automated referral campaigns to get this process in place (which we are happy to explain to you in more detail). In regard to testimonials and reviews, when you get any positive feedback (or your customer service team do) get into the habit of tweaking and repeating their message back to your customer or client and asking them if they’re happy to put their name next to it. People are busy (and some are just lazy) so make it super easy for them to give you the feedback you need, to encourage other buyers to come forward.
Your customers talking about how great you are, will ALWAYS be way more powerful than you saying it. So, make sure you ask for those referrals and make sure your capture their feedback and put it everywhere!
Yes, we all want to provide the best customer experience but are we really doing that?
By 2020, customer experience will overtake price and product as the key brand differentiator.
Luckily for you – I have the PERFECT contact for you to call if you’re serious about improving your customers experience and training your frontline brand ambassadors to become an award-winning customer service winning team.
Marie Cross (of First Impression Training) has put together a free 30-minute training webinar that is coming out any day now. Perfect for any business owner (who deals with customers directly), sales teams, or customer service teams. You should absolutely sign up and watch this training. Just connect with Marie on LinkedIn and let her know you'd like the link to the training when it's ready.
This one is the scariest of them all – because we all know that website optimisation is a) a pain to get right and b) something you constantly have to monitor as you add new content and graphics to your pages.
However, as the stat shows – people care about how your website looks on mobile, so make sure you take the time to get this right (and if you can’t do it – invest in somebody who can).
People use their mobiles to navigate the internet so much more nowadays, and it’s only going to get worse. So be prepared, make your website fully optimised.