Marketing nurturing v sales sequencing – what is the difference and when should you use them? When you have great content, the leads produce themselves, correct? Not quite. Just as when forming your content marketing strategy you will map content to buyer personas, you must take the same approach with mapping content based on a…
Today I want to try and explain what we mean when we talk about your funnel (or pipeline). You see, where a lot of SME’s go wrong is that they do marketing sporadically. They will send out the odd email blast, or a bunch of letters or flyers, post a bit of stuff on Social…
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