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Promotional and nurturing marketing – What’s it all about and when should small businesses use it?

Promotional and nurturing marketing – What’s it all about and when should small businesses use it?

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As a small business owner, you’ve no doubt heard you *should* be emailing prospects. Even with the glitz of Insta fame and an endless deck of tweets every minute, it’s no wonder email marketing remains a staple for small businesses given its ability to cross devices, time-zones and connect with your audience. But when should…

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Marketing nurturing v sales sequencing

Marketing nurturing v sales sequencing

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Marketing nurturing v sales sequencing – what is the difference and when should you use them? When you have great content, the leads produce themselves, correct? Not quite. Just as when forming your content marketing strategy you will map content to buyer personas, you must take the same approach with mapping content based on a…

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Build a marketing funnel in 2020

Build a marketing funnel in 2020

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Today I want to try and explain what we mean when we talk about your funnel (or pipeline). You see, where a lot of SME’s go wrong is that they do marketing sporadically. They will send out the odd email blast, or a bunch of letters or flyers, post a bit of stuff on Social…

Flamingo Marketing Strategies Ltd is a marketing agency in Leamington Spa. We work with small to medium-sized businesses, creating bespoke marketing ideas for B2B and B2C.

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