Over the last couple of days, we have seen schools close, thousands of people go into self-isolation, even more people asked to work from home and Boris Johnson tell everyone to avoid pubs, bars, clubs, restaurants, travel and theatre trips.
We have watched people we care about have to cancel their hen/stag parties, weddings, show performances, birthday parties.
We have seen crazy, selfish people wipe the shelves clean of toilet paper, cleaning products, tinned foods, paracetamol and pasta.
We have seen elderly people go into hibernation to avoid catching this killing-virus. The people who need us most to visit them, look after them and love them are now not seeing a soul!
But on top of all of this, SO many SME’s are going to suffer because of the impact this virus is having on their suppliers, clients, customers, lenders and everyone else they rely on to make a living.
Our hearts go out massively to the hospitality, aviation and tv/film/theatre industries who are going to be hit hard over the next couple of months.
You can sit and wait.
Or you can carry on.
You are likely to have more free time as meetings get cancelled, trips get rescheduled, contracts get paused or the work temporarily dries up.
So rather than sitting, moaning about it, my advice is DO SOMETHING to prepare yourself for all the work you will need to come your way when this passes. Because it will pass. It just has to.
1) Build relationships
At a time like this it’s even more important to keep those relationships with your current, past and potential future clients/customers.
2) Work on improving your own processes
With all this extra time you’re likely to get – you should be taking advantage of getting on top of your own systems and processes:
3) Create a strategy
I have been running my business since June 2019, and over the last 2-3 months, my own marketing has SERIOUSLY suffered. As I’ve been busy with clients and not really needed to push myself, my social media channels aren’t being populated, I’ve not been emailing my list, I’ve not been utilising LinkedIn. So NOW, if I get any free time, I’m going to get my own marketing and sales strategy back in place. This is how…. And feel free to swipe and deploy!
I’m sure there are hundreds more things you can do if I had longer to write them all down, however I hope this has given you a few things to think about and given you a task list of exercises you can complete whilst your phones aren’t ringing so much, or work is being postponed.
Just remember, those who STOP everything will be months behind those who carry on marketing through this difficult time.
You know where I am if you want me to help you put your marketing strategy in place.
All the best and stay healthy – but more importantly. Stay POSITIVE.